Advertising Agency

Advertising, as we all know is just a small portion of one of the 4 P’s – Promotion. In fact any kind of mass messaging exercise comes under the umbrella of Advertising. As an Advertising Agency, we carry out the whole range of strategic promotional activities that your brand needs. Let us give you a walk-through of a typical Advertising Agency and how it functions as a cohesive unit.

JA&K Marketing – a full fledged Advertising Agency, at your service!

Our agency is structured in a simple manner. We have an Account Management (AM) team that acts as a liaison between the client and the creative department. The AM is in charge of communicating with and clearly understanding the clients marketing needs, scrutinizing the provided marketing information including the key aspects like Marketing and Advertising goals, budget, etc., co-creating a marketing and advertising strategy with the client, designing a creative brief and presenting it to the Creative Team. The brief includes all the strategic details, Brand Building aims, creative approach and a focused account of what the client hopes to achieve through the campaign.

The Creative Team then uses this information to create a strategically sound piece of communication. The Art Developers and Copywriters work in close coordination with the AM, deriving continuous feedback on the accuracy and quality of the work. Things go back and forth in this manner until the campaign is completed and approved by the client. We pay close attention to the advertising and marketing strategy and make sure it is effectively inculcated in the marketing messages. By choosing the appropriate media to communicate the marketing message and close, daily monitoring, we make sure you get great returns on investment.