Level 1 - Partners and Sr. Partners for services like strategy, copywriting, plan development, senior administration of accounts, advertising concepts

Level 2 - Managers and senior staffers for services like marketing research, editorial calendars, press list development

Level 3 - Administrative and project production

Service Level	Project-based	Hourly	Retainer
Level 1	$200.00	$175.00	$150.00
Level 2	$125.00	$110.00	$90.00
Level 3	$60.00	$60.00	$60.00

Hourly pricing is typically a one-off, one-time client activity such as a crisis management issue.

Project-based pricing is where a client desires a set fee for a definable activity such as the creation of a brochure, logo, or complete corporate identity package or perhaps a direct mail campaign, trade show event, business, or sales and marketing plan. JA&K estimates the hours required for the project and sets the project price accordingly. The client pays the set project price whether it takes more or less hours to complete. Client does not receive an accounting of the hours it took to perform the project.

Retainer pricing is our lowest hourly rate which clients receive by committing to a minimum 6 months of services. Based upon a joint plan and assessment of services by JA&K and the client, we set up a monthly dollar amount that the client pays and we bill hours against these dollars. Depending on the services and activities to be performed, some months may be less and roll over or up to a larger month such as to support a large event or press launch.

How many hours does it take?

We estimate all activities based upon our history of actual hours. To help you assess the costs for using a professional firm, we've provided below samples of typical pricing for marketing and public relations projects. Of course every company differs, so we work with our clients to create customized packages that address their specific marketing services needs.

Corporate Identity, Marketing Projects and Multi-project discount package

Corporate Identity	Project Total
Project Packages
Full Identity Package: Strategic Development, Logo, 1st & 2nd Sheet Letterhead, #10 and Brochure Size Envelope, Business Card Design	$            1,400.00
Power Point Template Package: Cover Page, 1st & 2nd Sheets	$               620.00
Website & Brochure Package: Initial 10 Page website & 4 page (2 page fold-out from 11X17 folded to 8.5 x 11) brochure. Concept, Copy Writing, Graphic Design & HTML programming	$            5,750.00
Sales & Press Collateral: 1st & 2nd Blank Multi-Use Sheets &  Pocket Folder	$               900.00
Total of Individual Packages	$           8,670.00
Total New Client Identity Projects Discounted Package Price	$            7,500.00

Note: Prices do not include printing of completed materials. JA&K will handle the printing for client, billing client printing fees as an expense or will work with client's printer, preparing print files in selected printer's desired format, one printer prep per item included at no additional cost.

Press Relations Retainer Client Pricing

Press Kit Creation	Type	Quantity	Item Total (Retainer)
Writing for Press Kit	L1 Hours	24	$             3,600.00
Press Relations – Initial Set-up	Type	Quantity
Develop Targeted Press List/Do Press Editorial Research and Speaker Bureau	L2 Hours	16	$             1,440.00
Create Press Release	L1 Hours	2	$                300.00
Create Press presentation	L1 Hours	8	$             1,200.00
Initial Telemarketing to press list	L1 Hours	40	$             6,000.00
Interview training	L1 Hours	2	$                300.00
Initial Interviews (Assumes 12)	L1 Hours	12	$             1,800.00
Total - Press Relations – Initial Set-up			$          11,040.00
Monthly Press Relations - Ongoing	Type	Quantity	Item Total (Retainer)
Editorial research, Speakers Bureau research	L2 Hours	20	$             1,440.00
Pitching upcoming articles, follow up on interviews, setting new interviews and securing speaking slots	L1 Hours	16	$             2,400.00
Total - Monthly Press Relations - Ongoing			$            3,840.00

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"Before you market any product or service, you have to know your audience, know your costs and know what methods will get you the greatest return on your marketing dollars."

A.D. Kendall,
Principal