Why JA&K?

The principals at JA&K have authored business plans raising more than $175 million dollars of professional Venture Capital investment in double digit-chunks over the past three years. One of our successes went all the way - all the way to an Initial Public Offering valuation of over $1.5 billion, riding on the marketing that JA&K implemented.

Great ideas can get passed by if invention, innovative thought and implementation of ideas (usually the core competencies of those starting a new company) AREN'T presented properly. We have proven our skills as business plan writers and communicators and will polish your great ideas into interest-garnering written plans and effective presentations.

The strategic process of business plan development

Who are you targeting?

• First funding - are you looking for an angel to seed the company?
• Series A - are you seeking to put together a team of investors?
• Second, third, mezzanine round - are you seeking to garner additional funds from current investors or are you looking to attract new investors?
• Ready for a road show - is it time to take your plan out to Wall Street analysts and get them hyped for your IPO?

With direct experience working with angels, private investors, venture capitalists, institutional investors, and investment bankers, we know what they are looking for, what their attention span is, and most importantly how to target and present the plan at any stage of a company's development. Don't guess at what they want to see, how they want to see it, or "if it will fly". Make the most of your company, idea, product or service; ensure success by utilizing the expertise of JA&K.

How Can We Help?
Second, where do you need our help? We have the resources to complete your entire plan or provide components of that plan. Our expertise runs the gamut from market sizing and competitive analysis to the financial model. We learn by gathering your team's knowledge of your product or service idea, assessing where you and we think we can be of most support. From there we can write all, or write and edit parts of, a clear, concise, and comprehensive business plan.

Get funded!
Finally, we carry your plan out to the end. A great plan is as only as good as it is presented. JA&K prepares you for this CRUCIAL step with:

• A dynamite presentation for your pitches,
  
• Training and practice sessions with the team who will be presenting to ensure a spectacular impression,
• Closing techniques. End each investor meeting by achieving your goals: secure a lead investor, term sheet, ensure your company a quick, favorable funding.

Marketing Planning
JA&K can provide soup-to-nuts marketing planning for your company. Many times companies contact us with new products, expansion of current product lines, new services or new markets to target. It takes experience to develop a plan of actions, activities and materials that will minimize your marketing costs and maximize your sales revenue. JA&K will work with you to determine that plan, then we can go the distance by executing the activities associated with that plan.

Sales Marketing
Need to develop sponsorships, get in catalogues, set up a company "store" on your website, develop your own catalogue with a call center or pick another sales channel? JA&K can help. Marketing is about driving sales. Not only do we know what advertising and public relations activities will promote sales, we know how to close deals-whether it's a $450,000 security product or a $45.00 moisturizer-and we can assist you with determining which sales channels will work best for your company and your products as well as initiate those channels that will result in maximum sales.

Marketing Research
JA&K has developed marketing research studies to aid clients in determining if that multi-million-dollar idea will yield profits greater than the dollars it will require to get the product to market. We will find your targets, ask the right questions to help you determine product or service specifications, and get to the bottom line question—"will they buy it?" We'll assess the data and pare it down to your bottom line question—"will they buy enough of it?" Let us handle your marketing research needs.

Stealth Marketing
A lot of attention is being paid to a new buzzword "stealth marketing." What is it, how does it work and, bottom line, is it cost effective?

If you believe what you read or see, "stealth marketing" is 13-year olds in t-shirts hanging outside of movie theatres with skateboarding buddies talking (loudly) about the latest video game they've tried in hopes of creating word-of-mouth "buzz" about the product. In fact, it is a much more sophisticated mix of covert techniques that if used, should be part of a complete marketing campaign. Used correctly, this newest approach to marketing can help to initiate a brand, garner sales channel opportunities, create brand loyalty or provide valuable demographic feedback for use in determining other appropriate marketing activities.

Contact JA&K to find out if stealth marketing is an appropriate addition to your marketing mix.

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"Before you market any product or service, you have to know your audience, know your costs and know what methods will get you the greatest return on your marketing dollars."

Jo Ellen Andrew,
Principal