Your image is your calling
card; it's the way you get your product
or service noticed by your target audience.
If they can't remember it, they're not
going to buy it. The elements of creative
services establish your image, help to
garner leads and establish your product
or services in the minds of your target
audience
Branding
Branding is a fancy word bandied about
by marketing and advertising types that
has a really simple meaning: creating
a name and visual image for your company,
your product or your service. The importance
of a strong brand can't be denied (think
Coca-cola, Delta Airlines, American Express).
It is the foundation around which all
of your other creative collateral, advertising
and promotion revolves.
If needed, JA&K will work with you
to develop a brand that creates a memorable
and distinctive image in the minds of
your target audiences. It will represent
the most "sellable" portions
of your product or service, and at the
same time differentiate you from your
competitors.
Collateral and web development
You need brochures, a website and other
documents that get noticed and get read.
Don't you hate it when you read a website
and are left wondering, "What is
it that this company is selling and how
will it benefit me?" Strong web and
collateral development combines effective
writing and design to grab the attention
of the target, clearly outlines the benefit
to your target in finding out more about
your product or service and incites them
to take an action—calling you, registering
for more information or buying immediately.
But once the collateral is developed,
there's more. You must effectively distribute
your collateral so it gets read and promote
your web effectively via other promotional
and advertising vehicles. JA&K offers
expert support in helping you determine
distribution channels for these items
Tradeshow exposure
Seems like there's a tradeshow a week
for your product or service, doesn't it?
Therefore, to maximize tradeshow exposure
JA&K will:
- Determine which, if any, tradeshows
truly get you in front of your target
audience,
- Determine how you can maximize the
draw to your booth or table with a truly
original look and feel and winning promotional
tie-ins,
- Determine if negotiating a sponsorship
is valuable with a strong negotiating
stance that gets you the maximum bang
for your dollar,
- Maximize your presence at the tradeshow
by effectively working such public and
press relations opportunities as:
- Speaking as a vendor or customer
of one of your vendors,
- Press meetings and conferences,
- Show dailies,
- Networking functions.
Advertising and promotions
JA&K will help you determine which
advertising vehicles—print, radio,
direct marketing or TV—are most suited
to your product or service and then develop
and produce a creative campaign that maximizes
those placements.
Advertising and promotions are expensive.
It costs money to place them. It costs
money to produce them. So you must maximize
the use of advertising and promotions
with effective creative. And effective
creative means more than clever or cute.
What's a clever ad if you can't remember
the product or anything about why you
should buy the product? Count on us to
put your product's messaging first, clever
and cute second.
