Opening moves

From the start, our marketing helps you reach your goals!

In today's economic climate, every dollar spent on marketing activities must be assessed against the results anticipated and the results achieved. JA&K is diligent in ensuring each and every dollar spent is not only worthwhile but the most cost effective approach. The only way for our clients to rise above their competition is to be more resourceful and efficient.

Our goal is to implement marketing strategies and actions so the customers you're after know that your great idea is real, viable and a consumable product or service. With effective marketing, we get it sold!

Our Client Partners

Strategic moves in synch with your company

Since you as our partner are our most important asset... we are selective about whom we represent.

First, it's our job to feel comfortable in our understanding of your product or service.

Second, we must not already represent any of your competitors.

Third, and most importantly, we must get a commitment from you to work in partnership with us and be willing to carefully consider our advice.

We are as good as the client we work with—and we are the best in the business!

Attention to detail is our number one differentiator, to you as our client and to the world when representing your firm. We are adamant about knowing the nuances of you products or services and crafting marketing messages to capitalize on these distinctions.

We understand that achieving your company's marketing and revenue goals is the only way for you to substantiate your marketing budget—and justify using our services! We become your partner, your advocate, your facilitator, the "good cop" when appealing to the media, the "bad cop" when negotiating the best price for your trade show sponsorships.

Why strategic marketing is so important

What's the difference between marketing and strategic marketing?

It's easy to write and distribute massive numbers of press releases. It's harder to get articles written about your company and your executives "positioned" with the press in a way that has reporters and editors turning to you when they need expert commentary on your industry.

It's easy to come up with a creative ad campaign, it takes diligence and study to make sure it captures your customers' attentions.

It's easy to write a business plan. It's hard to write a business plan that gets through the hundreds of plans that roll across investors' desks every day.

No matter what stage your company is in, an established corporation looking to garner greater return on its marketing efforts or start-up, JA&K is prepared to craft and execute a strategic marketing plan that will hone and refine your messaging, positioning, placement efforts and promotional avenues.

Plus, we are marketing professionals that can foresee the need to adjust those strategies. In the course of our work with you, we may re-evaluate this plan a dozen times, accounting for shifts in market conditions, your customers' financial positions as a whole, changes in your product and new developments from competitors. But you can count on us never stagnating. A good strategy means you adjust and re-adjust your moves as the game board changes.

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"A business plan is your first impression for garnering investment. It gets you that initial appointment, it sets the stage. Strive for greatness because. just 'good enough' won't get you there."

Jo Ellen Andrew,
Principal